Eufora’s advanced technology utilizes important botanical extracts that have been scientifically proven to benefit the hair, scalp and skin. They never use fluff ingredients that sound good on the label, but don’t provide any real benefit. You can count on Eufora to deliver substance without hype, because when it comes to quality, they believe there are no compromises.

Designed to protect, preserve and promote health of color treated and chemically serviced hair, Eufora has used its unique blend of botanical extracts and Aloe Vera properties to design the most natural way to keep your hair looking beautiful.

In a category that’s crowded with brand promises, the Eufora voice stands out as honest, real and personal. They take their cue from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of innovation, integrity and caring. They believe people care about what goes in and on their bodies! Eufora products do not contain mineral oil, parabens, petrolatum or artificially created colorants. All of their fragrances are complex and naturally derived.

With a passion for product performance, a dedication to community and a commitment to preserving the planet, the original Bewley family values have stood the test of time, proving that you don’t need to compromise creativity, compassion or well-being to become successful.

Sustainability: as keepers of the planet for future generations Eufora is dedicated to embracing sustainable practices. Eufora is partnering with Green Circle Salons to bring these values into the salon.

Philanthropy: the Eufora nation is committed to supporting Childhelp, an organization dedicated to educating and serving those impacted by child abuse.